Our Kickstarter Project Is Live

April 2020

14th APRIL 2020 ----- OFFICIAL PRESS RELEASE ------


Former Team GB Olympians and runners Jenny Meadows and Emily Freeman have today launched a new initiative aimed at inspiring girls to get active. The poster campaign on crowdfunding website Kickstarter asks supporters to pledge anything from £3 to £5,000 to be a part of the project, with rewards for those who pledge. The aim is to raise a total of £6,000 that will allow the team to share photos of girls aged 10-15 doing sports they love with an initial round of 2,500 UK primary schools, aiming to help close the Gender Sport Gap. Research has shown an alarming gap in the activity levels, and confidence, of girls and boys when it comes to being physically active. This inspired Meadows and Freeman, with their co-Director Natalie Jackson and social enterprise company Totally Runable, to take action and launch the #SeeSportyBeSporty Role Models Posters campaign.

“We know first-hand the benefits that being physically active can bring girls and boys”, says World and European 800m Medallist Meadows, launching the campaign this week, “but from the work we do in schools we also know that there is still a huge difference in the messages girls often get about being “sporty” and the messages society sends to boys.” Beijing Olympian and former UK Number 1  sprinter Freeman adds, “A picture is worth a thousand words, and we often hear from girls at primary age that they are still far more likely to see posters, books or news articles about men or boys being sporty, so we would love to reach our £6,000 funding target to produce this set of posters to be sent to 2500 UK primary schools to raise awareness and help redress that balance.”

Sport England’s Active Lives Research recently showed a gap of 319,200 between the number of boys who achieve the recommended amount of sport and physical activity (51% or 1.8m) and the number of girls that do (43% or 1.5m). Totally Runable, the social enterprise company behind the campaign headed up by Meadows and Freeman, with lawyer-turned-runner Natalie Jackson, has found in its own research that girls by age 7 are 22% less likely to call themselves “very sporty” than boys, and that for a period of a year, ending in 2018, we were 33 times more likely to see a photograph of a male athlete in national newspapers than a female athlete.

As well as funding to make their posters, the team are looking for 2 final “Role Models” to feature in them. “We have 4 of our role models chosen already: a footballer, a kickboxer, a set of twin basketball players, and of course a runner,” Jackson said, “but we are on the lookout for at least 2 more female role models, aged 10-15. We are asking anyone who’d like to nominate themselves (with parents’ permission) to email beinspired@totallyrunable.com with a photo of them doing their sport, and 150 words about why they would love to be a #SeeSportyBeSporty Role Model.”

The Kickstarter campaign will run until 10th May 2020 and aims to raise £6,000.